The Jazz Artist’s Survival Guide – Greg Pasenko, Blujazz Label, Promotions, and Management.
Among my many endeavors, I have a jazz promotion business. When I meet with a new potential client we typically have a long conversation about their lives, needs, hopes, dreams in relationship to whatever project that they are bringing to me. Invariably somewhere in the conversation I get a blank stare and the comment, “you are so negative about the business, why should I be talking to you”.
I tell them that I believe that I have come close to experiencing almost every aspect of the music business and most of it “ain’t pretty”. That if a artist wants to gig and put out CD’s (particularly as art) then they need to know what that entails at all levels, who they are competing with, and what they are up against. The market is small, the competition is fierce, and the dollars needed to spend are large amounts.
BUT, if you can get a handle on what these areas are about, learn to balance out your approach, have realistic expectations, find quality people to work with, you can carve out a niche for your self as a JAZZ ARTIST. It is possible! And that is why I started this BLOG.
I am going to blog and share my experiences, mistakes, and successes, in all of the categories that I am aware of, invite others to participate who have experience in these areas, and shamelessly sell my services at the same time.
I look forward to talking to you.
Greg Pasenko, www.blujazz.com , www.gregpasenko.com
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